Executive Coaching

What do you aspire to achieve with your career? Seasoned C-Suite and Business Unit leaders around the world work with me to conquer unique challenges to drive aggressive business outcomes in highly competitive industries.

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What are you aspiring to achieve?

By: Ron Bates

Managing Principal & Co-Founder
Executive Advantage Group, Inc.

I've dedicated my career to helping companies and the executives who work for them achieve their potential. My goal is to inspire you to think differently about your company's vision, its culture, and your career by posing the following questions:

  • What are you doing to ask bigger questions and lean into bigger problems?

  • Are you doing everything possible to achieve what you envisioned for your company and your career?

  • Are you inspired by a purpose that drives what you do?

How I Coach

Whether I'm working with companies or executives, everything I do is focused on helping them do 5 things:

  1. Know what you've done - by deconstructing, reconstructing, and assessing the value you've delivered.

  2. Know your potential - by rediscovering and clearly articulating how you've delivered value, and your potential to deliver differentiated value.

  3. Know the purpose behind your value - by rediscovering and articulating why you do what you do.

  4. Identify and close the gaps to achieve your potential.

  5. Act! Knowledge is inert. Acting on what you know to close gaps and achieve your potential is what counts.

What I Do

To realize my vision, I wear 3 synergistic hats: Executive Coach (+19 years); Retained Executive Search (+19 years); Sales Performance Coach (+27 years) all built on a foundation of Business Process Reengineering. Having coached executives and sales teams all over the world, I consult with companies who aspire to build corporate cultures that inspire their employees. I guide clients in how to identify, creatively communicate, and position their differentiated value to inspire and capture new business to include capturing prospective Leaders who will help achieve their Vision. I speak to anyone who will listen. I work to be my own best case study, practicing everything I preach.

  • I am Unconventional: From messaging to the scope of executive and client engagement, challenge every Leader's perception of the status quo by asking bigger questions. Shake things up by offering new perspectives that give leaders a chance to lean into bigger problems. Only when you see or hear things in a new way will you see a bigger picture.

  • Networking = Collaboration: 50 million executives can't be wrong. For almost 2 decades, I've collaborate with our extensive executive network on an unprecedented scale, because they know more and they know where the bodies are buried.

What are executives saying?

Lou Brady

CEO

Family Health Center of Worcester, Inc.

When I was looking for an executive coach, I wanted to not only get better at my current job as COO, I wanted to advance my career into a CEO role. But, my engagement with Ron ended up delivering so much more. If you want to really make this executive transition, you need to make this investment to engage Ron. There's a huge ROI, not just in terms of your new compensation and better opportunity exposure, but also in your ability to hone highly leveragable skills and abilities that drive the perception of your capacity to take on bigger or more meaningful roles. Ron is an outstanding coach. If you want to improve your performance in a role, Ron will help you get clear on and understand what you need to deliver. If you're an executive who aspires to ascend to a C-level or CEO role, you need a mentor who can help you see yourself from that perspective. I would - absolutely - recommend Ron to support your career advancement journey. This was truly life changing for me, and I truly appreciate it.

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Gary Saunders

Chief Revenue Officer

Quanergy Systems, Inc.

Without Ron as a coach, you put yourself at a disadvantage. Ron has really helped me improve my ability to influence others and helped me develop much better appreciation for bandwidth ROI. As an executive, you need to be able to discuss issues with people possessing the proper contextual reference points. Ron brings so much value in strategies and tactics to navigate of all the complexities and nuances associated with multiple executive and board level interactions. Ron brings such an incredible depth and breadth of experience; there wasn't anything on which we couldn't go deep. There was tremendous value in being able take structured approaches to an incredible range of complex topics. Ron possesses high EQ and is very situationally aware and has a really unique gift and skill in being an extremely quick study of highly complex situations. This is very rare and incredibly valuable. Most coaches lack this. When leaders in my organization or I need coaching to help drive greater value, it's going to be Ron Bates. Ron is a blessing.

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Lou Brady

CEO

Family Health Center of Worcester, Inc.

When I was looking for an executive coach, I wanted to not only get better at my current job as COO, I wanted to advance my career into a CEO role. But, my engagement with Ron ended up delivering so much more. If you want to really make this executive transition, you need to make this investment to engage Ron. There's a huge ROI, not just in terms of your new compensation and better opportunity exposure, but also in your ability to hone highly leveragable skills and abilities that drive the perception of your capacity to take on bigger or more meaningful roles. Ron is an outstanding coach. If you want to improve your performance in a role, Ron will help you get clear on and understand what you need to deliver. If you're an executive who aspires to ascend to a C-level or CEO role, you need a mentor who can help you see yourself from that perspective. I would - absolutely - recommend Ron to support your career advancement journey. This was truly life changing for me, and I truly appreciate it.

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Ken Ely

Vice President

Dell EMC

With large enough problems, you ultimately reach a point where to solve them, you need other organizations outside of your direct control to be part of the solution. By improving my communications and ability to influence others, it's really further highlighted the value of my being able to operationalize strategy because I'm more effective at influencing other executives leading organizations outside of my direct control. Because I've raised my influence game, not only do I no longer feel the need to own and control the various operations associated with the problem I'm trying to solve, I'm not tactically encumbered by the day-to-day challenges associated with running those operations. All I need to do is capture executive buy-in across the board. It's a lot easier. Through my engagement with Ron, I've taken my game to a higher level deploying my capability across a wider spectrum and achieving greater outcomes as a result. Now that I've experienced it, I echo what I've heard others say, "There's no one that does what Ron does."

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Robert A. Pellerin, CISSP

Chief Security Officer

Veracross

Over the last year, Ron has given me mind-opening tools and techniques enabling me to acquire greater perspective to think differently and approach problems differently. I’m a more effective executive now. When I bring a situation, issue, problem, or challenge I'm wrestling with into a coaching session, Ron has the ability to drink it all in and then reflectively paraphrase it in a way that increases my perspective and objectivity enabling me think differently about the situation. I've never had a coach do that, and Ron does that in every session. For anyone in a position of having to take total responsibility and ownership for something, anyone in a scenario of enrolling others in a mission or vision - especially in any type of team setting - where you need to get other people to come into the boat with you, Ron will help you improve your ability to effectively communicate with and influence those who are key to your success.

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David P. Moran

CEO

Travelport Digital, Dublin, Ireland

My engagement with Ron was largely driven by wanting to make sure whatever I do next over the next 5 years or more is not only new and exciting, but that I’m not just falling into “another job”. I want to note that Ron’s coaching process goes – way beyond – simply constructing a better resume; that’s simply a tangible hold-it-in-your-hand outcome. The discovery process Ron guides you through yields great value. It forced me to step away from my existing perception of my career achievements and dig for new and more accurate insight into my value. As a result of my engagement with Ron, I now have a much more quantified understand of my value. If you’re serious about really understanding your strengths, your weaknesses, and optimizing the chance you’re going to pick the correct role with the correct company that advances your career the next time around, you owe it to yourself to engage with Ron.

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Shari Chernack

Associate Client Partner
Organizational Strategy Practice

KornFerry AdvisoryGroup - KornFerry International

I've recently had the opportunity to engage Ron Bates in an executive coaching process. Ron helps you craft a value proposition you're able to assert in conversations. He helps you understand how to apply very relevant sales techniques, which many people do not instinctively possess, to position your value. Ron will help you apply a new-found appreciation of your value by coaching you on how to move outside of your comfort zone. Ron's coaching will help you develop more comfort in what you ask for from the people with whom you network. You'll have a stronger appreciation of the value of your ability to help a company articulate its strategy and purpose and the ability to be a transformation catalyst as opposed to somebody who is merely a generic leader/facilitator. An engagement with Ron puts you in the game - and keep you in the game. Many of Ron's lessons can be extended into the workplace - especially in an environment where you must influence others.

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Han Jansen

Interim Chief Financial Officer

Aqua Pharmaceuticals

I’ve worked across 5 industries, worked/lived in 3 continents, and have led a lot of change management. Going through Ron’s process helped identify and build more structure, specificity, and clarity around the themes associated with my success…The biggest value add is getting crystal clear on what you’ve done throughout your career. The clarity of my messaging has improved dramatically. Ron brings a lot of high-leverage C-suite strategic sales experience to the table...He’s a master wordsmith, clearly a pro, when it comes to dialing in your messaging/communications at any level of abstraction (e.g., verbal, written, emails, cover letters, etc.) and taking them to the next level. Ron also expanded my view towards my networking outreach by showing me how to go beyond not only my current network but to expand my outreach beyond simply Finance contacts to include investing in developing a broader range of Industry contacts. If you’re looking to advance your career, what Ron helps you create for yourself is extremely powerful.

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Ajaiey K. Sharma

Head of Strategy Management

Anritsu Company

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

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Michael J.T. Steep

SVP, Global Operations

PARC - A Xerox Company

A major benefit of working with Ron specifically is his objectivity, and thanks to Ron's honest objectivity, I didn't need to worry about just having my ego stroked. Ron drives an extremely objective, tool based, and metrics driven process. The benefit I extracted out of being able to go back through reconstruction of my career and identification of the quantified value I've delivered through my various roles has been huge. Ron's framework not only keeps you focused on mapping and communicating your value, it enables you to assess whether or not you're increasing your value proposition or if you're off track in the eyes of a prospective employer. Today's marketplace demands, especially in technology driven markets, are so extreme because of new disruptive business models. You have to be on your toes to understand how to create and communicate a value proposition, not just for yourself, but also on behalf of a prospective employer's company.

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John Vossoughi

VP/GM Sales, Non-Volatile Memory Solutions Group

Intel Corporation

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

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Joseph Kozak

Senior Vice President

Oracle Corporation

After explaining his process, I immediately saw the value of employing Ron's services. This is the best exercise. Previously, I'd thought my early career would just be perceived as an afterthought. Ron made me think way beyond how my most recent executive roles defined my unique skill-set and value proposition to understand how my entire career experience has been leveraged and built upon resulting in the unique value I'm able to deliver in business situations. Ron's process categorizes your experience into relevant points articulated in the context of specific executive skills you've developed and built upon throughout the course of your entire career. You're able to articulate your value proposition in a way that goes beyond just describing -what- you've accomplished to being able to articulate - how.

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Raymond Dimas

Acting VP Business Sectors

Carl Zeiss Meditec Consultant

Working through a detailed process with Ron has resulted in a paradigm shift in how I view and express my career experience. It has empowered me with a results focused ability to articulate my own success and improved how I lead and manage individuals, teams, and organizations by identifying key quantified deliverables and how we enabled their achievement. One of the key results I value is an increased insight into my own value proposition, and how to articulate it in a compelling way. If you are looking to take your career to the next level, I highly recommend going through Ron's executive process. You are going to better understand your career and executive value proposition better than you ever have. You will also be better able to articulate organizational goals, objectives and results with increased effectiveness.

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Francis Chow

Chief of Staff

Storage and Availability Business Unit, VMware, Inc.

As a career Semiconductor industry Executive, I was recently looking to make a huge change in my career; one that would allow me to move into a different industry with more runway versus the cyclic and consolidating industry in which I'd spent much of my career. Ron guided me through a process that enabled me to successfully move from the semiconductor industry into the software industry by repurposing my career experiences, and not only identifying, but also repositioning my unique value proposition. Especially for someone looking for a change, whether it out of an industry or company they've been in for a long time, where they might have become numb to all of what they've done, engaging Ron as an Executive Coach and going through his process is very valuable.

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Stephen Dawson

Vice President Finance, HW Systems and Systems Operations

Oracle Corporation

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

Learn More

What are executives saying?

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