Executive Coaching

What do you aspire to achieve with your career? I consult with executives who seek to start each day inspired to drive differentiated value and impact through the companies they work for, and teams they lead, to the customers they target.

Webinar: Accelerating Your Career

A complimentary 90 - Minute Webinar to Learn:
Strategies to Accelerate Executive Career Advancement and Exposure to Your Next Role

Why Invest in Executive Coaching?

By: Ron Bates

Managing Principal & Co-Founder
Executive Advantage Group, Inc.

I've dedicated my career to helping companies and the executives who work for them achieve their potential. My goal is to inspire you to think differently about your company's vision, its culture, and your career by posing the following questions:

  • What are you doing to ask bigger questions and lean into bigger problems?

  • Are you doing everything possible to achieve what you envisioned for your company and your career?

  • Are you inspired by a purpose that drives what you do?

How I Coach

Whether I'm working with companies or executives, everything I do is focused on helping them do 5 things:

  1. Know what you've done - by deconstructing, reconstructing, and assessing the value you've delivered.

  2. Know your potential - by rediscovering and clearly articulating how you've delivered value, and your potential to deliver differentiated value.

  3. Know the purpose behind your value - by rediscovering and articulating why you do what you do.

  4. Identify and close the gaps to achieve your potential.

  5. Act! Knowledge is inert. Acting on what you know to close gaps and achieve your potential is what counts.

What I Do

To realize my vision, I wear 3 synergistic hats: Sales Performance Coach (+27 years); Executive Coach (+19 years); Retained Executive Search (+19 years) all built on a foundation of Business Process Reengineering. Having coached executives and sales teams all over the world, I consult with companies who aspire to build corporate cultures that inspire their employees. I guide clients in how to identify, creatively communicate, and position their differentiated value to inspire and capture new business to include capturing prospective Leaders who will help achieve their Vision. I speak to anyone who will listen. I work to be my own best case study, practicing everything I preach.

  • I am Unconventional: From messaging to the scope of executive and client engagement, challenge every Leader's perception of the status quo by asking bigger questions. Shake things up by offering new perspectives that give leaders a chance to lean into bigger problems. Only when you see or hear things in a new way will you see a bigger picture.

  • Networking = Collaboration: 50 million executives can't be wrong. For almost 2 decades, I've collaborate with our extensive executive network on an unprecedented scale, because they know more and they know where the bodies are buried.

What are executives saying?

David P. Moran

CEO

Travelport Digital, Dublin, Ireland

My engagement with Ron was largely driven by wanting to make sure whatever I do next over the next 5 years or more is not only new and exciting, but that I’m not just falling into “another job”. I want to note that Ron’s coaching process goes – way beyond – simply constructing a better resume; that’s simply a tangible hold-it-in-your-hand outcome. The discovery process Ron guides you through yields great value. It forced me to step away from my existing perception of my career achievements and dig for new and more accurate insight into my value. As a result of my engagement with Ron, I now have a much more quantified understand of my value. If you’re serious about really understanding your strengths, your weaknesses, and optimizing the chance you’re going to pick the correct role with the correct company that advances your career the next time around, you owe it to yourself to engage with Ron.

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Han Jansen

Interim Chief Financial Officer

Aqua Pharmaceuticals

I’ve worked across 5 industries, worked/lived in 3 continents, and have led a lot of change management. Going through Ron’s process helped identify and build more structure, specificity, and clarity around the themes associated with my success…The biggest value add is getting crystal clear on what you’ve done throughout your career. The clarity of my messaging has improved dramatically. Ron brings a lot of high-leverage C-suite strategic sales experience to the table...He’s a master wordsmith, clearly a pro, when it comes to dialing in your messaging/communications at any level of abstraction (e.g., verbal, written, emails, cover letters, etc.) and taking them to the next level. Ron also expanded my view towards my networking outreach by showing me how to go beyond not only my current network but to expand my outreach beyond simply Finance contacts to include investing in developing a broader range of Industry contacts. If you’re looking to advance your career, what Ron helps you create for yourself is extremely powerful.

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Ajaiey K. Sharma

Head of Strategy Management

Anritsu Company

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

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Michael J.T. Steep

SVP, Global Operations

PARC - A Xerox Company

A major benefit of working with Ron specifically is his objectivity, and thanks to Ron's honest objectivity, I didn't need to worry about just having my ego stroked. Ron drives an extremely objective, tool based, and metrics driven process. The benefit I extracted out of being able to go back through reconstruction of my career and identification of the quantified value I've delivered through my various roles has been huge. Ron's framework not only keeps you focused on mapping and communicating your value, it enables you to assess whether or not you're increasing your value proposition or if you're off track in the eyes of a prospective employer. Today's marketplace demands, especially in technology driven markets, are so extreme because of new disruptive business models. You have to be on your toes to understand how to create and communicate a value proposition, not just for yourself, but also on behalf of a prospective employer's company.

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John Vossoughi

VP/GM Sales, Non-Volatile Memory Solutions Group

Intel Corporation

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

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Joseph Kozak

Senior Vice President

Oracle Corporation

After explaining his process, I immediately saw the value of employing Ron's services. This is the best exercise. Previously, I'd thought my early career would just be perceived as an afterthought. Ron made me think way beyond how my most recent executive roles defined my unique skill-set and value proposition to understand how my entire career experience has been leveraged and built upon resulting in the unique value I'm able to deliver in business situations. Ron's process categorizes your experience into relevant points articulated in the context of specific executive skills you've developed and built upon throughout the course of your entire career. You're able to articulate your value proposition in a way that goes beyond just describing -what- you've accomplished to being able to articulate - how.

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Raymond Dimas

Acting VP Business Sectors

Carl Zeiss Meditec Consultant

Working through a detailed process with Ron has resulted in a paradigm shift in how I view and express my career experience. It has empowered me with a results focused ability to articulate my own success and improved how I lead and manage individuals, teams, and organizations by identifying key quantified deliverables and how we enabled their achievement. One of the key results I value is an increased insight into my own value proposition, and how to articulate it in a compelling way. If you are looking to take your career to the next level, I highly recommend going through Ron's executive process. You are going to better understand your career and executive value proposition better than you ever have. You will also be better able to articulate organizational goals, objectives and results with increased effectiveness.

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Francis Chow

Chief of Staff

Storage and Availability Business Unit, VMware, Inc.

As a career Semiconductor industry Executive, I was recently looking to make a huge change in my career; one that would allow me to move into a different industry with more runway versus the cyclic and consolidating industry in which I'd spent much of my career. Ron guided me through a process that enabled me to successfully move from the semiconductor industry into the software industry by repurposing my career experiences, and not only identifying, but also repositioning my unique value proposition. Especially for someone looking for a change, whether it out of an industry or company they've been in for a long time, where they might have become numb to all of what they've done, engaging Ron as an Executive Coach and going through his process is very valuable.

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Stephen Dawson

Vice President Finance, HW Systems and Systems Operations

Oracle Corporation

If you are coachable, let Ron come help you discover “Why” you do what you do, “How” you do what you do, and what’s coming next in your career and beyond. If you want to find out how to sell yourself to a broader audience – talk to Ron. If you haven’t been able to sell yourself to others – talk to Ron. Ron is a no non-sense and very direct individual who has leveraged his experience in high-value Sales, Business Process Reengineering, and Executive Search to build a process which helps you understand your career in a way you may not have thought of before. He will coach you on how to apply the same strategic sales principles he’s used and taught over the last +30 years to sell high value system solutions into the C-Suite to now sell yourself as that high value solution. The whole process empowers you with the ability to articulate your value proposition in a compelling way in any scenario. With Ron in your corner, you will find yourself pursuing opportunities, interaction, and communication with lot more confidence than ever before because it feels like you have an insider helping and coaching you through the process.

Learn More

What are executives saying?

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