|
|
Market Opportunity: $314.4B Global Automotive Electronics
According to a MarketResearch.com report [May '13], the global market for Automotive Electronics, estimated at $191.3B in 2013 and forecast to be $204.6B in 2014, is further projected to reach $314.4B by 2020 [7.3% CAGR]. Major trends driving demand for increased penetration of electronics in automobiles include regulatory mandates for improving fuel economy and stringent emission standards as well as requirements for advanced safety systems, consumer demand for safety & security and comfort & convenience features, and growth of hybrid and electric vehicles. "The massive growth of automotive electronics in the space of a decade reflects the field's rising importance to the car industry at large, especially as original equipment manufacturers ratify in-vehicle electronics to be an essential selling feature for an automobile," said, Ben Scott, automotive analyst for IHS [May '13]. Also serving as an engine of market growth is the effort among automakers to add advanced driver assistance systems (ADAS). Such mechanisms can enhance car safety, a key selling point. Illustrative of its promise and potential, the ADAS electronics market is estimated to almost triple from 2010 through 2020. |